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Marketing Solutions For Financial ProfessionalsTM

Advisor Products Inc. is a client communications and marketing company serving over 1,800 of the nation's leading independent financial advisors. API creates web sites, client newsletters, brochures, and stationery, and assists advisors with branding, writing their marketing copy, and designing a logo.

Based in Jericho, N.Y., Advisor Products was founded in 1996 by veteran personal finance journalist Andrew Gluck. API now employs a staff of over 20 writers, web developers, graphic artists, and programmers. We offer advisors a long-term relationship with experts in independent advisor marketing.

API's newsletters and web sites report financial news to clients in a manner that is consistent with the best practices in the financial services industry. In making magazine-style personal finance journalism available to independent advisors, API explains financial ideas clearly to make it easier for clients to make financial decisions, and our content is customized to fit under the advisor’s brand.

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Andrew Gluck's Blog
Email marketing is the most effective marketing tool available to financial advisors but not all email marketing platforms perform the same. Fortunately, performance measurement of the efficacy of email marketing platforms comes down to a few well-defined key performance indicators—email open-rates, click-throughs, delivery rates, and adoption of campaign-tracking technology. Aberdeen Group, an independent research firm, [...]...
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Recent News

With the downgrade of America’s credit rating by Standard & Poor’s, clients have yet another reason to be jittery. Telling clients to stay the course is no longer enough to prevent them from abandoning long-term investment plans in difficult times.

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